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Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

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The doll that started it all—Barbie, circa 1959. She came onto the scene with a bold red lip, icy blue eyeshadow, gold hoop earrings, and that now-iconic black-and-white striped swimsuit ...

Mattel and OpenAI intend to make artificial intelligence part of children’s playtime with a partnership between the Barbie-maker and the tech group behind ChatGPT. The two companies on Thursday ...