Michelob ULTRA, the official beer sponsor of the FIFA World Cup, released an ad titled 'Tab Closed' celebrating Lionel ...

When Argentina lost the World Cup final, the beer brand pulled the trigger on a pre-built campaign 20 years in the making.

Turns out, you can thank a small team of Seattle advertising professionals for its boost in popularity.

Starbase Brewing aims to be the first to sell space beer using the yeast that orbited Earth aboard SpaceX's newest capsule.

The Supreme Court has agreed to review an Alaska bush pilot’s claims that state authorities have tried to illegally seize his ...

Michelob ULTRA wins the Ad Meter Brand Spotlight: World Cup Edition over DICK's Sporting Goods/Adidas and Stella Artois ...

The World Cup has been a bonanza for beer in the United States, which has seen beer consumption falling for years. Will the ...

One-day chance to win use of the Brewski’s truck and 45 gallons of root beer from The Broken Inn to support kids with special ...

The World Cup has provided a welcome boost to England’s pubs with millions more pints sold. But the industry is ailing and ...

Diageo's World Cup strategy focuses on its tequila, vodka and scotch brands, betting that fans celebrate with cocktails after ...

The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond ...

The 2026 World Cup was an undeniable sensation in the United States, setting records for television ratings while millions of ...