The ’90s are back, baby. But so are the go-go 80s. And the indie sleaze of the early 2000s. And if cultural oracles are to be ...

A new generation of beauty brands are seeing growth boom overnight, but a strategy beyond social media is needed to go the ...

Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...

It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.

The U.S. continues to see a decline in overall video game and video game-associated sales. The total is down 11% compared to ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the ...

Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a ...

Explore how South African banks misrepresent fixed deposit interest rates, using simple interest to attract investors while ...

When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...

Their print ad? Simply the words "Finding ... They ran an ad showcasing competitor products alongside their own, cleverly stating that the original is always the best. This bold move turned ...

In February, our editors tried an abundance of products from winter fashion picks and adorable Valentine’s Day gifts to cozy home accessories. Because we’re committed to spotlighting the best ...

TAM AdEx India has released ‘A Glimpse into Advertising Trends for Y 2024’ for print advertising. The report details the print AdEx trends for the year, highlighting valuable insights for ...