MUMBAI: Siya Wadhawan has jumped ship from audio giant boAt to take the helm as head of brand marketing at sportswear ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s ea ...

Shaifali Gautam, who joined the company as a CMO in November 2024, speaks to afaqs! about the brand's marketing strategy, and ...

In today’s competitive market, businesses constantly search for innovative and effective branding strategies. Traditional ...

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real ...

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

An airplane's paint scheme may fade into the background for many, but a closer look can reveal hidden details and the airline ...

The first round of the NCAA College Wrestling Championship will get underway at the Wells Fargo Center in Philadelphia on ...

Online travel agency Webjet has mapped out plans for a loyalty program to grow bookings across its platform, particularly in ...

Pepsi 's planned $2 billion acquisition of the Poppi soda brand, whose drinks include apple cider vinegar and prebiotics ...

The New Jersey Devils will look to claw their way up the playoff ladder, while the Pittsburgh Penguins hope to sneak into the ...

The campaign offered passengers who purchased two Toblerone products a direct reward in the form of travel credits ...