MUMBAI: Siya Wadhawan has jumped ship from audio giant boAt to take the helm as head of brand marketing at sportswear ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s ea ...

As the future of marketing becomes more competitive with AI, marketers need to be able to glean data insights heavily. The ...

The Kraken are coming off a 5-3 loss to the Nashville Predators. Adam Larsson got the Kraken on the board first just 32 ...

In today’s competitive market, businesses constantly search for innovative and effective branding strategies. Traditional ...

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real ...

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

KrisFlyer, Singapore Airlines' frequent flyer program ... of data will also help the Singapore Airlines brand drive effective, personalised marketing strategies to drive more conversion.

An airplane's paint scheme may fade into the background for many, but a closer look can reveal hidden details and the airline ...

The first round of the NCAA College Wrestling Championship will get underway at the Wells Fargo Center in Philadelphia on ...

Online travel agency Webjet has mapped out plans for a loyalty program to grow bookings across its platform, particularly in ...