Google AdWords released a new six-second video ad format called Bumper. The format is designed for mobile users and is an unskippable pre-roll video ad for users. In a blog post, Google described the ...

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When you’re excited to watch the latest videos from your favorite YouTube channels, the last thing you want to see before them is ads you can’t skip. Normally, they don’t appear on every video you ...

Bumper ads are easy to dismiss. After all, what can you possibly accomplish in just six seconds? As a result, some advertisers dismiss them out of hand. But they’re missing the point. Because bumper ...