To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

An Oklahoma-based underwear company is in a legal dispute with Buc-ee’s over the use of a squirrel logo that the Texas-based ...

The owner of Nut Huggers Apparel said he was told to stop using cartoons, rodents, three specific colors, and baseball hats.

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

Nut Huggers’ branding features a cartoon squirrel that, at first glance, does resemble Buc-ee’s well-known character — with ...

An Oklahoma small business owner is preparing to battle with gas station giant Buc-ee’s after receiving a three-page letter ...

Walmart has been a trusted retailer for decades, but the company has made some changes over the years, including a name ...

Buc-ees is suing Oklahoma brand Nut Huggers over a cartoon squirrel logo the chain claims is trademark infringement.

Cracker Barrel faces proxy fight as activist investor claims company's rebranding "fiasco" destroyed $1.2 billion in ...

The move undercuts boosters' efforts to change the narrative that downtown is improving and hasn't been abandoned by the ...