The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

As political ad creators, we can take away some key lessons from this year’s lineup of Super Bowl ads. Here are four that ...

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

The UAE has a high internet use rate, making online ads like Google Ads Dubai very important. Google Ads Agency Dubai helps businesses reach more people and effectively target their audience. This can ...

Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...

The Apple-owned audio brand Beats is turning to a trio of GOATs to help it launch its latest product, in an ad voiced by RZA.

The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...