The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

As political ad creators, we can take away some key lessons from this year’s lineup of Super Bowl ads. Here are four that ...

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

AMC announced the new product, AMCN Outcomes, at a tech breakfast for commercial ... “Households that saw the ad campaign maintained a higher spend against Fruity Pebbles even after the campaign ended ...

Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By E.J. Schultz - 1 day 16 hours ago By Tyler Bishop - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago ...

The Apple-owned audio brand Beats is turning to a trio of GOATs to help it launch its latest product, in an ad voiced by RZA.

The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.