Bangers is a caffeinated potato chip brand that was marketed to young children on Roblox, according to Truth in Advertising. Bangers Snacks Ads on the wildly popular video game platform Roblox enticed ...

Roblox (NYSE:RBLX) has partnered with TV analytics firm EDO to measure advertising outcomes on its platform. The partnership introduces industry standard benchmarks that compare Roblox ad engagement ...

Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform ...

How creators became this World Cup's real infrastructure: livestream culture, brand strategy, real-world activations and Gen ...

When we think about Gen Alpha, this is a generation that are no longer default consumers - by default, they’re creators.” ...

Poke navigates the challenges of attending a Roblox school where every other student possesses extraordinary powers.

But I think Gen Alpha is going to force companies to rethink the entire framework because they don’t really behave like ...

Ofcom says more than half of UK adults have encountered potentially fraudulent ads online.

L`Oréal South Africa has been aiming to redefine beauty engagement through an expansion into gaming and immersive digital ...

L’Oréal South Africa is redefining beauty engagement through a major expansion into gaming and immersive digital experiences, becoming one of the first beauty groups in the region to activate multiple ...

M+C Saatchi lands Boss, Mother Design opens a real, physical shop, Oliver makes a big TikTok hire, and plenty more besides.

The report estimates India’s non-real-money gaming market generated $1.1 billion in 2025, excluding real-money gaming, and ...