Denver sports fans received a pleasant surprise on Tuesday from Altitude Sports. After six years of blackouts, Altitude ...

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

The news came in a joint statement Monday morning from Comcast and Harris Blitzer Sports & Entertainment, which owns the Sixers. Comcast will have the naming rights to the arena, which is slated ...

Time marches on, as do logos for professional sports teams. Today’s trend usually turns into tomorrow’s afterthought. That doesn’t mean we think some spectacular old logos shouldn’t get another run as ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules ...

Comcast today announced it has added sports betting odds from FanDuel into Xfinity Odds Zone on Xfinity X1, giving customers more ways to view live odds, game lines and prop bets for major ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

With Comcast now a minority owner of the Sixers and the two partnering on a new arena in South Philly, what does it mean for NBC Sports Philadelphia? The short answer: not much. NBC Sports ...