Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

The Phoenix Mercury are hoping their new sponsorship deal with this national apparel brand (think roller skating) will turn ...

The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to ...

In an era of corporate reinventions, CK Birla Group's HIL Ltd transformed into BirlaNu and Aditya Birla Group unveiled a new ...

Weleda refreshes its brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning.

An airplane's paint scheme may fade into the background for many, but a closer look can reveal hidden details and the airline ...

Premium Brands Holdings Corp. reported its fourth-quarter profit more than doubled compared with a year earlier as it saw ...

Thrivent's refreshed brand and new marketing tagline, "Where Money Means More™” reinforces its unique ability to infuse ...

Fluid handling distributor John Brooks refreshed the company’s branding, updating its logo, brand colors, visuals and website, effective March 2025. Based in Canada, John Brooks is a fluid equipment ...

The AOL app quietly changed the color scheme of its app from blue to yellow recently. And many who still use AOL are deeply ...

Woodwork Amsterdam approaches branding with a different mindset. Koppejan describes its role as that of a 'syrup' in a ...