examined 10 artificial hair products from seven brands. The seven brands included Sensationnel, Magic Fingers, Sassy ...

A new Consumer Reports study found carcinogens in 10 of the most popular synthetic hair product brands that are used commonly ...

E.l.f.'s new "thirst burst" hydration drops are here to make you so dewy that morning flowers will get jealous. View Entire ...

You can interrogate Fido about who sat on the couch all you want, but dogs don't speak Human! Instead, use this reusable ...

Much like her ‘Anora’ character’s dedication to her bold beauty look, Madison has stayed true to her glam identity all season ...

As cliche as it sounds, spring is right around the corner (we see you, 7 P.M. sunsets!), and this makes for the perfect time ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Braided hairstyles offer convenience for mostly African American girls and women who add human hair or synthetic fiber ...

Hair products — and a 3D-printed Oscar statuette ... her signature and an homage to her “Wicked” good witch. Mikey Madison: New fashion darling went Hollywood bombshell at the SAGs with a strapless ...

RILA, NRF and AAFA all raised red flags about President Trump’s trade policies, while the beauty conglomerate sold the brand ...