Below, Forbes Communications Council members share the specific components behind campaigns that not only get noticed, but ...

Vodafone Greece hired an implementation partner for a business process management project while its own staff observed and learned how to use the technology.

The activation will be amplified through Disney's ongoing TikTok campaign, "Travels with Mickey," which sees influencers ...

Disney Entertainment is restructuring its marketing division, with executives Asad Ayaz and Shannon Ryan each taking on new ...

Disney Entertainment is combining film, TV and streaming marketing under Asad Ayaz. Shannon Ryan adds DTC marketing oversight ...

Asad Ayaz will oversee Disney Entertainment marketing and TV marketing chief Shannon Ryan will add streaming to her purview ...

Disney is shaking things up in its marketing division as it prepares to fully integrate Hulu into Disney+, with chief brand ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

New Line's 'Weapons' is off to an excellent start at the box office, with previews coming in at $5M+, while Disney sequel ...

American Standard Home Services launches a national TV campaign highlighting a lifetime warranty and end-to-end service.

The WNBA & Gatorade are taking heat for a marketing campaign which seems to suggest that women should stick to the kitchen.