A kid who spends hours building Hot Wheels tracks in the living room might be developing more than just a hobby. According to a new global initiative from Mattel and Formula 1, that same obsession ...

Mattel and Formula 1 have launched a global video contest to find a "Tiniest Team Principal." ...

The Oakville, Ontario instalment of the annual global event crowned a wide-body 2022 Ford Mustang the wildest ride ...

A toy car track is giving viewers an adrenaline rush after creator Dream Track Builder captured stunning POV footage from the ...

Toy cars were seen racing through downtown Benton Thursday night as the city attempted to beat the world record for the longest Hot Wheels track.

Some of the cars were fully unlocked and available for fans to sit in and enjoy. Besides the cars, there was a ton of merchandise for sale, ranging from Hot Wheels cars along with shirts and hats. The ...

A trip into Subatomic Toys on Commercial Street in south-central Salem can feel like time-travelling back to childhood. The store is filled with vintage and collectible toys from the 1930s to the ...

These cuddly, connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned. But if you browse for AI toys on Amazon, you’ll mostly find ...

He also loved to flash a bit of flesh — check out that bold combo of chest-plate and weird fluffy trunks. These basic ...

Summer gripes include sky-high energy bills, crowded pools, scalding hot cars, and sunburns that make everyday tasks painful ...

Last year, sales of a soft brown teddy bear were temporarily discontinued from stores after the plush, AI-enabled toy talked ...

Kreiz is betting on creative reinvention to bring legacy brands into today’s culture. Mattel is building a massive film slate ...