To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

An Oklahoma small business owner is preparing to battle with gas station giant Buc-ee’s after receiving a three-page letter ...

The owner of Nut Huggers Apparel said he was told to stop using cartoons, rodents, three specific colors, and baseball hats.

HOUSTON — An Oklahoma-based underwear company is in a legal dispute with Buc-ee’s over the use of a squirrel logo that the ...

Cracker Barrel faces proxy fight as activist investor claims company's rebranding "fiasco" destroyed $1.2 billion in ...

Nut Huggers’ branding features a cartoon squirrel that, at first glance, does resemble Buc-ee’s well-known character — with ...

Walmart has been a trusted retailer for decades, but the company has made some changes over the years, including a name ...

Buc-ees is suing Oklahoma brand Nut Huggers over a cartoon squirrel logo the chain claims is trademark infringement.

Nike on Thursday reopened its downtown store and underscored CEO Elliott Hill’s ongoing push to refocus the company on sports ...

Historical trends show that even leading firms can experience abrupt market fluctuations, where stocks can plummet ...

Honda reveals new badges for its bikes, keeping the classic Wing for combustion models while introducing a clean, modern ...