New-age brands are redefining oral care as part of a broader lifestyle and grooming ecosystem and the marketing focus is ...

Indian brands face eroding digital customer relationships and rising acquisition costs. Embracing first-party data, ethical ...

Ramesh Kalyanaraman discusses how Kalyan Jewellers navigates India’s wedding season by blending regional bridal traditions ...

Why is Bill Gates appearing on Indian soap operas while Microsoft exits Pakistan, an unusual marketing moment that raises ...

From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a ...

Mumbai (Maharashtra) [India], October 23: Netcore Cloud, in partnership with Google Cloud and curated by ET BrandEquity, announces a stellar lineup of global and Indian marketing leaders for Agentic ...

India's steel sector is transforming. It is moving from basic steel to advanced, custom-made components. This shift is driven ...

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds ...

Rose Merc Limited, a leading investment and marketing firm, and WTSLN Fintech Private Limited (WhatsLoan), a pioneering TSP-Technology Service Provider in digital lending, today announced the signing ...

Starlink is set to establish nine gateway stations in India ahead of its satellite broadband launch. The move aims to provide ...

The films capture Sidhu’s poetic one-liners and Pant’s quick wit, as the duo engage in playful banter highlighting hotel ...

Rising consumer interest in premium and healthy snacking, with growing demand from the confectionery sectors, positions India ...