New-age brands are redefining oral care as part of a broader lifestyle and grooming ecosystem and the marketing focus is ...

Indian brands face eroding digital customer relationships and rising acquisition costs. Embracing first-party data, ethical ...

Why is Bill Gates appearing on Indian soap operas while Microsoft exits Pakistan, an unusual marketing moment that raises ...

Tragic news of Indian teen Vaishnav Krishnakumar's sudden demise in Dubai during Diwali celebrations. Read about his academic excellence and community impact.

From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a ...

In a major boost for digital cross-border payments, NPCI International Payments Ltd., the international arm of NPCI, has ...

Mumbai (Maharashtra) [India], October 23: Netcore Cloud, in partnership with Google Cloud and curated by ET BrandEquity, announces a stellar lineup of global and Indian marketing leaders for Agentic ...

India's steel sector is transforming. It is moving from basic steel to advanced, custom-made components. This shift is driven ...

In the rapidly changing digital landscape, seasoned digital marketing expert Manoj Negi is adopting new strategies that leverage AI and data insights to help his clients rise above the tough ...

IHCL's aggressive signing pace and boutique acquisitions show how the hotel chain is adapting to the country’s evolving ...

Indian tourists who are planning to visit Japan will soon be able to make digital payments through their UPI applications, as ...