Internet advertising is growing rapidly: third quarter 2000 revenues in the United States grew to $1,986 million (63.2% over the same period in 1999: Internet Ad Revenue Report 2000). One-third of ...

the average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns. Even the results of the least successful campaign surpassed ...

Despite the popularity of other forms of internet communication (Cheng et al. 2009; Lee & Youn 2009), internet banner ads – display advertisements that are usually hyperlinked to the websites of ...