Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves across social media.

The success of its blockbuster Barbie movie in 2023 spawned a mini pink ... said that tariffis will likely raise the cost of its toys this year. Other toy companies are scrambling to find ...

For five days, they braved thin mountain air to get a sense of the emerging filmmakers who they could enlist to make movies ...

In 2018, the toy company behind Barbie and other famous brands created a division to make movies inspired by its toys, games, and brands and appointed Robbie Brenner, an acclaimed film producer ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...