Add Yahoo as a preferred source to see more of our stories on Google. A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers ...

Matt Rife seems to be distracting himself from the backlash surrounding his recent E.L.F. cosmetics campaign by focusing on his recent milestones. Amid catching heat along with E.L.F. for doing the ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Add Yahoo as a preferred source to see more of our stories on Google. Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The ...

A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...