You know Barbie, right? No matter your age, you’ve likely owned the doll or known someone who has. Since debuting on March 9, ...

Mattel's Barbie brand has expanded into ... The books also feature Barbie's sisters — Skipper, Stacie, and Chelsea. While Barbie's youngest sister is named Chelsea in the books, the doll version ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

WireImage This transition comes as Mattel –second to Hasbro — has been shrinking its manufacturing operations and leaning into licensing its hot properties, including Barbie, Hot Wheels and ...

Ruth Handler is best known for inventing the Barbie doll in 1959 and serving as the first president of Mattel, a company she co-founded with her husband Elliot Handler, from 1945 to 1973.

An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...