Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage.

Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site. They can help search engines like Google understand what a web page is all ...

Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...

The Google Webmaster Central Blog described what makes for a good meta description versus what makes for a bad meta description. Meta descriptions are a special tag that you place within the source ...

Last week, Google confirmed they are rolling out longer search snippets but they also said via Danny Sullivan that you do not need to, nor should you, update your meta descriptions to support the ...