Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview released this week. In ...

The NBA is a star-powered league, and there was no bigger star for two decades than Kobe Bryant. The Los Angeles Lakers ...

Nike NIL athlete AJ Dybantsa debuted the basketball shoe on the court during the brand's Future Game experience, and it was ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Las Vegas Aces superstar and 2024 WNBA MVP A'ja Wilson posted an X video of her reacting to her new Nike signature shoe. While the shoe couldn't ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

NBA All-Star 2025, in collaboration with the Golden State Warriors, will deliver five days of social impact and youth ...

Former Iowa women's basketball star Caitlin Clark was featured in Nike commercial during Sunday's Super Bowl broadcast.

Nike have entered enemy territory. The shoe-giants unveiled its latest Caitlin Clark campaign and the location of one its ...

"I love everything about these Nikes... a great look goes with everything for most occasions," says a reviewer. "Bought these ...

The Caitlin Clark marketing machine has expanded into enemy territory. Nike unveiled its latest Clark billboard in Chicago this week at 157 W. Chicago Ave. The billboard is 3½ miles away from Wintrust ...

Nike's newest add sparks some buzz with Suns star Kevin Durant's historic 30,000-point performance on Tuesday.