New Balance has a new global ambassador in global superstar Rosalía.

We explore Warner Bros.' ambitious, Gen Z-focused marketing strategy for James Gunn's Superman, detailing how it is blending ...

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.

In October 2024, S&P revised its outlook on Nike to negative due to revenue and profitability declines. It subsequently ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

Aritzia Inc. isn’t letting tariffs slow down its ambitious United States expansion strategy.

AI is transforming search from a ranking-based system into a relevance-first ecosystem.

Platinum generates high operating margins and return on equity. The firm benefits from a strong balance sheet and positive long-term industry fundamentals. Platinum delivers strong cash flow and a ...

Can Indriya, Aditya Birla’s mega venture in jewellery, make that connect with women and enter the big league? CMO ...