Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...

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Specs Inc., the newly established company under Snap Inc., is focused on the development of the consumer-level Specs AR ...

New entity to focus on augmented reality eyewear, digital-physical integration, and AI-driven computing ahead of public launch later this year ...

Snapchat maker Snap announced it’s formed a new business dedicated to its upcoming AR glasses. The News Called Specs Inc, the ...

Snap Inc establishes exclusive unit for its smartglasses business with Snapchat and AR integration as it plans to go head-to-head with Meta ...

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The new subsidiary will handle development, partnerships and branding for Snap's AR glasses as the company prepares to bring its Specs wearable to the public later this year ...

Snap Inc., the parent company of Snapchat, has formed Specs Inc., a wholly owned subsidiary to manage its Augmented Reality ...

Snap creates Specs Inc. and moves to release consumer AR glasses in 2026 as it challenges Meta and expands AR wearables beyond developers.

By Jaspreet Singh Jan 28 (Reuters) - Snap will create an independent subsidiary for its augmented reality smart glasses, as ...