Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

An AI-generated image of Kevin Durant promoting the Nike KD19 "Candy Apple" colorway went viral on social media.

2026 FIFA World Cup ad campaigns featuring Haaland, Messi, Ronaldo, Mbappé, and more.

A civil-rights investigation, which grew out of a 26-page memo by a political appointee, provides a road map for the White ...

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

Though Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, ...

While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear brands are competing fiercely off the field to woo spectators and sell gear ...

Jackson State Athletics Director Ashley Robinson has been named one of the most influential African Americans in Mississippi, ...

The FIFA World Cup 2026 sees brands like Adidas and Coca-Cola creatively engaging fans, turning the tournament into a $10 ...

Four brands are leading the USA TODAY Ad Meter Brand Spotlight: World Cup Edition as the competition enters its final stretch.

Long gone are the days that Jürgen Klopp practically had to beg for his very first endorsement deal as a coach — and he didn't even get paid for it. “As the coach of Mainz, nobody wanted to sign a ...