On the heels of NIL turning four on July 1, one young athlete has made industry history with her first brand partnership.

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

Soccer is one of the most popular sports in the world, but is still grappling to get traction in the U.S.

At the Los Angeles premiere of the 'Smurfs' movie, Rihanna shared that both of her and A$AP Rocky's sons, Riot, 23 months, and RZA, 3, have taken an interest in music.

Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded.

A-list athletes like Patrick Mahomes and teams like the L.A. Lakers turn to these attorneys when they’re being signed, in hot ...

Case in point: Hairitage by Mindy McKnight ’s partnership with the Dallas Wings, which is proof that when values actually align, brands and players can make magic on and off the court.

Abou "Bu" Thiam talks managing Kanye and Chris Brown, his BuVision label with Atlantic Records and more in a new interview about his 20-year career.

Independent bookmaker BoyleSports has signed a multi-year agreement with English Premier League club West Ham United for the next two seasons.

On Tuesday, Judge announced a new and exciting partnership. "All Rise for GRAND SLAM GRAPE™! 🍇⚾" Judge now has an official deal with Big League Chew.

UEN strikes a new partnership with the Sun Conference in a groundbreaking deal.

BOYLE Sports has agreed a long-term partnership deal with English Premier League soccer club West Ham United FC ...