The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

Barbie is celebrating her anniversary with a limited time Sweet Treats pop-up in Chippendale, Sydney, in partnership with ...

The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand. Barbie™ started as a revolutionary idea — a ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand. Barbie™ started as a revolutionary idea — a doll that ...

Hi Barbie! Celebrate the original girl empowerment brand – it's Barbie Game Day™ at Busch Stadium on Wednesday, July 30th. With the purchase of a special Theme Ticket, fans will take home an exclusive ...

Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun ...

Sydney Sweeney is embracing her Barbie-core era in a stunning new Laneige campaign, leaving fans swooning over her latest ad.

Jordan Brand is introducing the Air Jordan 1 "Pink Foam," a kid-friendly option for sneakerheads who enjoy pink-dominated ...