Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

But in 2024, Barbie is huge for a different reason: their celebrity Barbie doll creations. Mattel have made celebrity Barbie dolls for decades now, but more recently they have amped up the amount ...

The brand does $1 billion in sales across more than 150 countries annually, and 92% of American girls ages 3 to 12 have owned a Barbie, thanks in part to her affordable $10 price tag. She’s been ...

Barbie is honoring women in music with two new dolls representing two important roles: musical artist and tour manager. The doll brand teamed up with Grammy award-winning singer Alicia Keys, her ...