Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

But in 2024, Barbie is huge for a different reason: their celebrity Barbie doll creations. Mattel have made celebrity Barbie dolls for decades now, but more recently they have amped up the amount ...

The brand does $1 billion in sales across more than 150 countries annually, and 92% of American girls ages 3 to 12 have owned a Barbie, thanks in part to her affordable $10 price tag. She’s been ...

Here’s a look at the 1950s Barbie dolls that can now fetch as much as $8,000. Barbie’s roots trace back to the 1950s. Created by Ruth Handler and manufactured by the American toy company ...

Barbie is honoring women in music with two new dolls representing two important roles: musical artist and tour manager. The doll brand teamed up with Grammy award-winning singer Alicia Keys, her ...