The Hot 107.9 radio station posted on Instagram that "this release coincides with the 45th anniversary of the Black Barbie, a milestone in representation in the toy industry." This story has been ...

The Barbie doll is one of the most recognizable toys in the world, and it’s all thanks to a woman named Ruth Handler. In 1959 ...

Margot Robbie leading the summer of Barbie with a wave of hot pink in movie theaters, and women everywhere were talking about ...

Mattel has now partnered with OpenAI, the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI ...

From Conner’s viral “Protect the Dolls” tee—seen on everyone from Troye Sivan to Pedro Pascal—to Willie’s unforgettable ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...