Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

From Conner’s viral “Protect the Dolls” tee—seen on everyone from Troye Sivan to Pedro Pascal—to Willie’s unforgettable ...

While the convention is sold out, the Barbie Sports Club Tour will also be making a stop in Louisville. The Barbie Sports Club Tour will sell exclusive accessories, drinkware and active wear. Items ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded platforms like TikTok and Instagram, and the frenzy reached a fever pitch ...

CINCINNATI (WKRC) — Hopefully Barbie's Dreamhouse has room for a basketball court - LeBron James has officially been turned into a Ken doll. 40-year-old basketball legend LeBron James was named ...

The Lakers forward called it an “honor” to be the first “Kenbassador.” NBA star LeBron James is getting his very own Ken doll, Mattel announced Wednesday. The iconic toy brand confirmed to ...

James collaborated with designers at Barbie to coordinate his Ken dolls look, which includes a blue and white “LJ” varsity jacket (patches on the jacket represent his original No. 23 and his ...

Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family ...

Toy Story was the film that made $158.6 million over the five-day Thanksgiving 1995 weekend of its release. A movie about toys put a lot of pressure on toy makers to get it right, and much of that ...