The days of going to a store to shop or browsing online may soon be over. Virtual reality technology has the power to transform the shopping experience. From transporting customers to another world to ...

“We didn’t have an answer for how to get started in VR for cinema” says Oculus CEO Brendan Iribe. So a year ago Oculus hired Pixar veterans to form Story Studio, which will create and release VR ...

Those who are old enough to remember VRML, will recall that the the technology rode the wave of virtual reality hype in the 90’s, fusing the burgeoning world wide web with a vision of dragging the ...

In a world recovering from a pandemic, customer engagement is essential for the survival and long-term success of small businesses. As such, the use of interactive technologies to establish meaningful ...

While a select few retailers have found applicable uses for virtual reality (VR) in small doses on the consumer-facing side, Walmart is testing the tech at the employee level. Walmart is using VR ...

With its ability to simulate realistic conditions and create an immersive environment, virtual reality allows users to learn and have experiences in an environment that’s both engaging and safe. While ...

After hyping everyone up recently with a short teaser video, eye-tracking specialists Tobii have revealed more details and video examples their eye tracking in action at GDC, including integration ...

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...

There's a budding relationship between virtual reality and marketing. In 2016, one of the first ways that many people will be introduced to VR will be through product marketing, and as an extension, ...

Griffith researchers built and tested a digital archaeology framework to learn more about the ancient humans who created one ...