The Phoenix Mercury are hoping their new sponsorship deal with this national apparel brand (think roller skating) will turn ...

Boston was reportedly sold for a sports-record $6.1 billion on Thursday. That could have a ripple effect around the league.

"As Canada's WNBA team, I know the Tempo will set our own pace, move at a championship cadence, and inspire people across this country," Resch said at the time of the logo reveal. The team is set ...

The team that dominated the NCAA Tournament news cycle the last two years isn't going anywhere — at least not yet.

She entered when the WNBA had 14 teams, many of which relocated or folded ... and dedicated its two courts with her name and inspired logos. “The Phoenix Mercury are not the Phoenix Mercury ...

The WNBA will soon expand to include its first team based outside the United States, the Toronto Tempo. In May 2024, it was announced that Toronto had been awarded a franchise.

The WNBA franchise that's affiliated with the Golden State Warriors, the Golden State Valkyries, unveiled the team's brand identity, Tuesday, May 14, 2024, with the name and logo. (AP Photo/Ashley ...

Taurasi made official Tuesday night what had long been suspected: One of the best to ever play the game is retiring. She ...

Mühl added that the brand is "more than just the logo" and encompasses a "community ... reports for no reason about exactly how each WNBA team will and will not succeed in any given season.

As a guy who’s been around her covering the team since 2017 ... family showed up wearing WNBA orange T-shirts with her silhouette in place of the league’s logo. I had wanted her to come ...

For new women’s sports leagues, every detail is custom. The post The New Tailored Approach to Women’s Sports Uniforms ...