Kigali's strategy to tap into the global appeal of football reached another milestone this week, as the Rwanda Development Board (RDB) and Atlético de Madrid announced a three-year partnership.

Rwanda Development Board (RDB) and Spanish club Atlético de Madrid have announced a three-year partnership where Visit Rwanda will become club sponsor until June 2028. 30 April 2025 The New Times ...

Spanish giants Atletico Madrid have agreed a three-year contract with Visit Rwanda, and their men's and women's teams will carry its logo on their shirts next season.

Visit Rwanda has become Atletico Madrid's first sponsor from Africa While Arsenal fans continue protesting about the club's sponsorship deal with Visit Rwanda, the African country's tourism board ...

U.S.-based buyout fund Apollo Global Management is in talks with the lead shareholder of Atletico Madrid about a possible ...