Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...

Starbucks revealed the date it will hold Red Cup Day this year: Thursday, Nov. 14, according to the popular coffee house ...

Brian Niccol wants customers to get their orders in four minutes or less as he tries to reinvigorate the company's sagging ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

Starbucks (NASDAQ: SBUX) dominates the retail coffee industry ... These aren't encouraging trends. Brian Niccol, formerly the ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

How to get a free Starbucks reusable red cup today - Customers will recieve a free reusable red cup with any holiday drink ...