Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.

Chipotle Grill Simulator is a new experience located within Chipotle’s Burrito Builder world. Roblox users meet Chef Nevielle and select from a variety of Chipotle uniforms.

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox.

With that, Chipotle furthers the fray of companies teaming up with massive multiplayer online games like Roblox, Minecraft, and Fortnite, all trying to stake a claim in the nascent metaverse ...

Chipotle says for four days – from Thursday through Oct. 31, beginning at 6:30 p.m. ET each day – the first 30,000 Roblox users who “visit the cashier in the virtual Chipotle restaurant in ...

As a whole, Chipotle says it has become the first restaurant chain in the world that has opened a store in Roblox in this manner.And while this is a cool collaboration between both brands, only a ...

Chipotle Mexican Grill Inc. announced Tuesday that it will launch a game in Roblox on April 7, coinciding with National Burrito Day. The game will allow players to earn Burrito Bucks that can be ...

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Roblox, the massively popular game-creating video game, has been down for a day and a half now. It’s far and away the longest outage the game has ever seen, and with Roblox now being a publicly ...

Chipotle's Boorito Maze store has been accused of bringing down Roblox. The 'Boorito Maze' opened yesterday, with Chipotle promising free burritos to the first 30k people to visit the virtual cashier.

You can buy the garlic guajillo steak at Chipotle locations in the U.S. and Canada for a limited time, where you can eat it with your human mouth and your human body will digest it for nutrients.