Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Now, Delta Air Lines is applying it to something far more direct: the price of your ticket. The airline is testing a new system that uses AI to calculate fares based not just on timing or demand, but ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

But Delta’s AI system, powered by Israeli company Fetcherr, digs much deeper into personal data. A system that uses AI for personalized or surveillance pricing could analyze everything from your web ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

Delta Airlines is letting AI take the controls — for pricing, that is. America's second-largest US airline by daily flights ...

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