On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.

Doja Cat shared a TikTok video of herself repeating Sweeney’s American Eagle campaign monologue with an exaggerated accent. However, others came to the “Anyone But You” star’s defense and agreed that American Eagle’s new denim campaign was nothing beyond a clever play on words.