Unsurprisingly, NFL’s GOAT (and the sports world’s biggest watch guy) Tom Brady kept everyone guessing with an exquisite ...

This coming weekend, 61 race teams will take the green flag on Saturday and hope ... Dixon — have left Daytona with a brand new Rolex watch, which has become sports-car racing’s ultimate ...

Beyoncé rightly grabbed all the headlines – but in the horology stakes her husband Jay-Z once again proved why he is the ...

From the Daytona to the King Midas, GQ watch editor Cam Wolf dives deep into all the most significant lines in the Crown’s ...

Here's how a small fortune's worth of Rolex Daytonas bide their time at the Rolex 24 Hours at Daytona before landing on the ...

Ram Charan's watch features a dial designed to resemble a jigsaw puzzle, with turquoise blue, red, fuchsia, orange, green, ...

Daytona's annual sports-car run, the Rolex 24, began in 1962 as a 3-hour effort. It's been won by Mario Andretti and Paul Newman, among other stars.

Fears has a long history. It was started in 1846, fell into disrepair along with the rest of the British watch industry in ...

The silent SS will bring a roaring herd of NASCAR V-8s to the green flag at Daytona. Chevy will also unveil an electric ...