Last year marked the first time in Pfizer’s 175-year history that the drugmaker shelled out the requisite millions for

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

Pfizer is again shining a spotlight on its oncology treatments with its second consecutive Super Bowl ad, a 60-second commercial that will air in the first quarter of the game on Sunday. The ad begins with a young boy in a hospital bed watching announcer Michael Buffer on TV.

Picking up from where last year's Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to those fighting cancer in its Super Bowl 59 spot. In the ad, a young boy gets out of his hospital bed,