Explore how inventive content strategies drove meaningful customer engagement, from personalized books and a quickfire quiz ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and consumers often feeling squeezed on price, businesses have to make a ...

GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has rapidly accelerated a shift towards searchers receiving a single, definitive ...

Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

Customers expect personalised and seamless experiences across all touchpoints. Key benefits for those companies that can deliver on this include the opportunity to increase customer satisfaction, ...

If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of ...

The luxury champagne brand placed the world’s first shoppable ad in Vogue Australia, using Vudoo’s interactive technology to boost awareness and drive conversions within a single piece of creative.

When considering the best measurement approach, marketers should pay attention to the advantages offered by data clean rooms and data partnerships. This chapter explores: ...