Before we get into the “how-to,” let’s clear the air. I’ve been a brand consultant for over 20 years, and I’ve worked with everyone from small Kentish vineyards to established importers. The wine ...

True brand repositioning is a “controlled burn” of your legacy equity. Most SMBs fail to pivot successfully because they are too afraid to anger their existing customers. If your new strategy doesn’t ...

Remote teams typically don’t have a brand alignment problem. They have a brand documentation problem. The exercises exist. The goodwill is there. What’s missing is a structured method for capturing ...

Corporate rebranding projects inside growing UK professional services firms frequently stall at the architecture stage. When a firm employing 50 to 200 people prepares for an aggressive growth phase, ...

Brand strategy is not a phase-two priority for SaaS founders — it is the single most misclassified expense in a startup’s entire go-to-market budget. Founders who defer it until after product-market ...

The most dangerous assumption a professional services managing director can make is believing that positioning is a marketing exercise. It is not. Positioning is a structural business constraint. When ...

Most “global” brands are an absolute mess. I see it every week at Inkbot Design: Clients want the prestige of a world-governing body without understanding the technical rigour required to maintain it.

Rebranding vs Renaming: Which Strategy Does Your Firm Need? Managing partners frequently mistake a market positioning failure for a nomenclature problem. A mid-sized professional services firm faces ...

Look at your phone screen. Flick through the apps. Notice the gradients, the subtle shadows, the intricate shapes. Modern logo design is obsessed with complexity, convinced that more detail equals ...

Brand valuation in acquisitions is the financial reporting process of identifying, isolating, and quantifying the monetary worth of a target company’s brand assets during purchase price allocation. It ...

A logo isn’t a magic trick; it’s an empty vessel that absorbs meaning from your actions over the years. The most famous shoe brand logos aren’t clever; they’re brutally consistent and straightforward.

What is a Brand Strategy Framework for B2B? Most B2B brand strategy frameworks are bloated wastes of time because they focus on internal “feel-good” values rather than external “risk-mitigation” ...