Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad ...

The TV industry sleepwalked toward disaster for years. Upfront inventory prices went up for a decade while audience numbers ...