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Group chief executive Xavier Rees has made a series of changes since joining a year ago.
Platform identified trends including ‘tapping into girlhood’ and working with more content creators.
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Traditional fact-checking will make way for X-inspired 'community notes'.
The latest instalment of Cadbury’s 'Generosity' brand platform was created by VCCP.
Eight highlights from Guillaume Huin’s Q&A on the social platform.