As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe ...

CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.

Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.

Organizations continue to tout the efficiencies and cost savings they’ve enjoyed after implementing AI. What they tend not to discuss, however, is how consumers feel about AI taking over aspects of ...

Marketers have spent decades studying pricing, color psychology, social proof and other elements that influence people’s buying decisions. But so far we know little about what affects the ...

Adults have been quietly borrowing Crayola for years. Now Crayola is finally speaking to them directly. With the launch of Crayola All Grown Up, the brand is making its biggest push yet with marketing ...