This new guide reveals how to pivot from a lead-centric demand gen model by taking ownership of pipeline strategies.

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...