Ramesh Kalyanaraman discusses how Kalyan Jewellers navigates India’s wedding season by blending regional bridal traditions ...

As a part of the campaign, STANLEY TOOLS transformed festive celebrations by installing solar-powered lights that make ...

Smriti Mandhana’s authenticity, relatability, and commitment to addressing real-life consumer needs made her an ideal choice ...

Piyush Pandey gave Indian advertising a voice that smiled and spoke from the heart. His words turned brands into emotions.

KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

Instead of focusing solely on the day of the festival, brands this year strategically broadened their focus to the multi-week ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...

As brands rolled out their Diwali campaigns this year, family, gifting, and nostalgia dominated the storytelling. This raises ...

This case study dives into Swiggy’s ‘Bhog Elo Char Chakay’ campaign, bringing a mobile Durga Puja pandal to Kolkata’s streets, serving bhog to over 400 street dogs.

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...