It's been a full four months since we got our last new Omega x Swatch MoonSwatch, the Mission to the Pink Moonphase.

While Omega and Swatch’s MoonSwatch has mostly courted collectors at the beginning of their journey, the affordable spinoff ...

Jason Momoa is getting ready to get back into character for Dune: Part Three and filmed himself shaving his facial hair. In a ...

Swatch is teasing another Snoopy MoonSwatch, which happens to coincide with new rumors regarding a new Omega Speedmaster ...

Swatch recently announced a new AI tool that allows its customers to design their own watches. Swatch’s AI-DADA technology or ...

Artist Bayley Mifsud collaborates with Swatch on the TIRRIKE watch, turning Naarm’s culture and stories into a wearable piece of art.

Mason Ho is one of the most well-rounded surfers in the world. At the Swatch Nines event, he proved that he's got a ton of ...

President Trump’s new 39% tariff on Swiss imports could send luxury watch prices — including Rolex — even higher, pushing ...

Think you can party, surf, skate and enjoy fine dining in France for nine days this fall? Now’s your chance to do it. The ...

The Swiss watch industry has been suffering from weak global demand and sales. A new 39% tariff on Swiss goods from the may ...

Switzerland is home to some of the world's most famous watch, chocolate, pharmaceutical and precision instrument brands in ...