Anniversaries can be tricky things for brands. They invite celebration, but they also whisper a warning: If you've been around long enough to mark a milestone, you'd better prove you still matter.

Sunny with widely scattered thunderstorms. Chance of storms 30%. High temperature around 85F. Dew point will be around 65F with an average humidity of 64%. Winds will be 1 mph from the W. Clear with ...